Tuesday, September 18, 2007

IPhone Introduced to Europe, Where Standards Differ

Published: September 19, 2007

LONDON, Sept. 18 — Apple introduced the iPhone to Europe on Tuesday, hoping to entice consumers with a sleek design and the power of the Apple brand, even as it flouts some of the technological and marketing conventions of the European mobile business.

Steve Jobs was in London on Tuesday to announce that Britain would be the first European country to get Apple's iPhone.
Steven P. Jobs, the Apple chief executive, said the iPhone would become available to British consumers in November in an exclusive arrangement with O2, a mobile network operator owned by Telefónica of Spain. Similar deals are expected to be announced with the T-Mobile subsidiary of Deutsche Telekom in Germany and with the Orange unit of France Télécom.
The iPhone, which allows users to make calls, browse the Internet, check e-mail and play songs and videos by running their fingers over a touch-sensitive screen, has been a hit in the United States, where more than one million were sold in the first three months of its release.
But analysts say Apple may have a tougher time in Europe. They expressed disappointment that the iPhone to be sold in Europe was identical to the one in the United States, meaning that it would be unable to take advantage of faster European wireless networks for Web browsing and media downloads.

Mr. Jobs said Apple had decided against making the phone compatible with the faster third-generation mobile networks because the chip sets for 3G-compatible phones used up battery power too quickly. “They’re real power hogs,” he said in London, adding that it might take until late next year for the technology to advance enough to make a 3G iPhone.
Mr. Jobs said the iPhone would overcome this hurdle by relying heavily on Wi-Fi technology, which provides broadband Internet access for laptop computers and other devices, though only when they are stationary. When iPhones are on the move, they will shift to a mobile technology called Edge, which is also use by AT&T, Apple’s exclusive network partner in the United States.
But Matthew Key, chief executive of O2 in Britain, said Edge would be available in areas covering only about 30 percent of the British population when the phone is introduced in Britain on Nov. 9.

Also, 20 percent of British mobile users already have 3G-enabled phones, according to M:Metrics, a research firm. “There’s no doubt it’s going to be an obstacle for Apple,” said Paul Goode of M:Metrics. “You’re going to be asking people to downgrade in terms of capability.”
Apple is also going against the grain of the European mobile business by charging £269 ($538) for the phone in Britain, and locking customers in to 18-month contracts at monthly rates of £35 to £55 ($70 to $110). Typically, carriers discount even high-end cellphones in Europe.
“Sometimes you get what you pay for,” Mr. Jobs said.
O2 customers will also get unlimited data transfers with their iPhones, an effort to stimulate use of the mobile Internet and multimedia services.
T-Mobile planned to announce on Wednesday an exclusive agreement to sell the iPhone in Germany, according to a person briefed on the negotiations. There, the phone will sell for 399 euros ($555), this person added.
Carolyn Owen, a spokeswoman for Orange, declined to confirm reports that Apple would soon announce a similar agreement in France.
Europe has generally been a trickier place than the United States for Apple to do business. The company’s iPod music player has a roughly 20 percent market share in Europe, including 40 percent in Britain, compared with 60 percent in the United States, according to M:Metrics.
Regulators and consumer groups in several countries have also objected to some of Apple’s business practices.
This week, for instance, the European Commission plans hearings on a complaint that Apple’s iTunes online music store violates competition rules by charging Britons more than other Europeans for downloads. Apple has said its agreements with music companies and the organizations that oversee musical copyrights are to blame.
Despite Apple’s struggles in Europe, analysts say the region could still turn into a lucrative market for the iPhone.
Europeans, for instance, are more likely to opt for high-end multimedia phones than Americans. In June, according to M:Metrics, only 6 percent of cellphones sold in the United States were so-called smartphones, compared with 12 percent in Britain and 24 percent in Italy — a market where Apple has not yet indicated its iPhone plans.
Kevin J. O’Brien contributed reporting from Berlin.

Monday, September 10, 2007

Apple iPhone - It Will Change Your Life

The apple iPhone is a latest mobile phone that allows you to make a call by simply pointing your finger at a name or number in your address book, a favorites list, or a call log. It also automatically syncs all your contacts from a PC, Mac, or Internet service. And it lets you select and listen to voicemail messages in whatever order you want — just like email. With iPhone, making a call is as simple as touching a name or number. In addition, you can easily construct a favorites list for your most frequently made calls, and quickly merge calls together to create conference calls.
It is unique phone with slim profile and no keys - it has 3.5 inches touch display that uses multy-touch technology for navigation. A sensor controls the orientation of the display, and MAC OS X controls the smart phone’s functionality. It is quad-band GSM/EDGE device with WiFi and Bluetooth, and features 8GB of memory.
Visual Voicemail allows you to go directly to any of your messages without listening to the prior messages. So you can quickly select the messages that are most important to you. IPhone includes an SMS application with a predictive QWERTY soft keyboard that prevents and corrects mistakes, making it easier and more efficient to use than the small plastic keyboards on many smart phones. The iPhone features a 2-megapixel camera and a photo management application that goes far beyond anything on a phone today. Sync photos from your PC or Mac, and you’re ready to browse or email them with the flick of a finger. With iPhone, making a call is as simple as touching a name or number. In addition, you can easily construct a favorites list for your most frequently made calls, and quickly merge calls together to create conference calls.
Handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, and other digital data; MP3 and other digital format audio players; handheld computers, personal digital assistants, electronic organizers, electronic notepads. And there are a number of nice touches as well, including a motion sensor that rotates photos when you turn the phone, and voicemails displayed visually that you can click on and listen to. As we all expect from Apple, this is a seriously buttoned up device.
Apple iphone
Adam Caitlin is expert author of Mobile Phone. Please have a look at Contract Phones
Article Source: http://EzineArticles.com/?expert=Adam_Caitlin

Thursday, September 6, 2007

Apple Cuts iPhone Price Ahead of Holidays

Apple unexpectedly cut the price of its iPhone Wednesday, claiming that it was seeking to broaden the market for the popular but expensive phone for the Christmas season.

A new iPod model has touch-screen controls and built-in Wi-Fi.
Apple also introduced a new digital music player modeled after its iPhone and struck a wireless music distribution deal with the Starbucks coffee chain. Apple, which rarely drops the prices on its products, cut the price of its 8-gigabyte iPhone by $200, to $399.

Steven P. Jobs, the chief executive, said in an interview after the announcement that Apple would have been able to hit its publicly declared target of a million iPhones sold in the United States by the end of this month, even without a price cut.

“We’re a high-volume manufacturer, and we’re pretty good at getting costs down,” Mr. Jobs said. “It’s very clear we have a breakthrough product on our hands, but it’s also clear that many can afford it, some can’t. We’d like to make it affordable to even more folks going into this holiday season.”

Investors appeared to interpret the announcement negatively. Apple’s stock fell more than 5 percent, closing at $136.76, and most of the loss came during and after Mr. Jobs’s presentation Wednesday morning.

“My suspicion is that they got to 750,000 really quickly, and then it started to slow down,” said Van Baker, an industry analyst at Gartner Group.

The iPhone was first sold on June 29. A number of recent analysts’ reports have noted that it is selling well and is, indeed, outselling its smartphone competitors. But Mr. Jobs said that if the company had waited past the Christmas buying season to reduce prices it would have been forced to delay for another year reaching a broader consumer market. “We’re feeling like being more aggressive,” he said.

Chetan Sharma, a telecommunications industry analyst based in Issaquah, Wash., said, “They’re trying to get the next demographic to bite into it.” Another breakthrough Apple product, the original Macintosh, initially sold briskly in 1984 and then stalled abruptly. The Macintosh market did not regain its luster until 1986 with the introduction of the Macintosh II. Apple’s market share among computer makers remains small, in part because of the premium price it places on its Macs. (Apple’s market share in music players has not suffered a similar fate, however.)

On Wednesday, Apple executives insisted that the price cut had been planned long ago and that the strategy had been conceived in part to keep the iPhone’s pricing in line with its new iPod Touch, a music player that looks like the iPhone but lacks the phone-calling ability. The sharp price cut, however, suggested that even Apple, which has long lived in a pricing bubble insulated from other personal computer makers, is not immune from the brutal pressures of the cellular phone business.

Mr. Jobs said the company was making a “total refresh” of the iPod line, and he demonstrated a series of new features that showed how Apple was turning the music player into a hand-held computer.

Mr. Jobs displayed the new flagship iPod Touch, which will sell for $299 for an 8-gigabyte model and $399 for one with twice the capacity. Slightly thinner than an iPhone, the new device has touch-screen controls and a built-in Wi-Fi antenna that allows it to connect directly to the Internet. It also has a browser, which makes it more of a hand-held computer than any other music player.

Users will be able to connect to a new iTunes Wi-Fi store where they can download songs directly to their music players without having to connect to a computer.
Another feature of the iPod software will be the ability to alert a user entering a Starbucks coffee shop to the music being played there. Then, a tap on the screen will download the song from iTunes.

Howard Schultz, Starbucks’s chairman, said Starbucks stores in the United States are being equipped to manage this process. He said that stores in Seattle and New York City would have the ability by Oct. 2 and that other stores across the country would get the service over the next two years.
In other announcements, Apple introduced a new iPod Nano, chunkier than before, but with a bigger screen for viewing video. Mr. Jobs said he still hoped that Apple could salvage its relationship with NBC, which had said it would not sell its programs on iTunes. The two companies could not resolve differences over pricing.

“The other networks are thrilled,” Mr. Jobs said, “because we actually promoted NBC shows a lot last year and we were getting ready to promote them this year for the new season. Unfortunately that’s not going to happen. I think its a loss for both us and NBC, and I hope it gets put back together. But I don’t think that selling TV shows for a lot more than we are makes any sense. You can watch them for free on TV.”


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